No I.D.

No I.D. Discusses Mentoring Ye, Producing for Jay-Z and More

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No I.D. at Redbull Music Festival

No I.D. sat down with Red Bull Music in Chicago during the Red Bull Music Festival. The 47-year-old Chicago native discussed his career, accolades and life lessons with Andrew Barber of Chicago staple, Fake Shore Drive. He discussed working with both Kanye and Jay-Z, for who he produced the 4:44 project in its entirety.

“I’m just the little engine that could,” said No I.D. He spoke about his early work with hometown heroes such as Common and Kanye West, whom he served as a mentor to. He revealed that he was in fact Kanye's manager early on in West's career. According to No I.D., Kanye was quite the handful. "He told [then-label chairman] Donnie Ienner “I’m going to be the next Michael Jackson.” And they were like “OK then. Have a good day.” We came in a limo and left in a taxi. I remember I got home and I was playing a video game with Peter King, cause we were co-managing him at the time, and I was like “I don’t think I could manage Kanye. I just don’t think it will work.” I’m a realist. It wasn’t what I could make off him. I just couldn’t handle him. I’d go crazy. I figured I’d just help him and get nothing. And that’s what preserved our relationship over those years. I never really asked for anything. I just helped.”

The Grammy Award Winning, multi-platinum producer has been hailed as the Yoda of the production community. He has produced for the likes of Jay-Z, Jhene Aiko, Drake, Kid Cudi, Ed Sheeran, Usher, Logic, Common, Big Sean and many more. He sits at the helm of the supergroup, Cocaine '80s, which is composed of musicians, singers, and producers such as James Fauntleroy, Makeba Riddick, Common, Jhené Aiko, and more. He currently serves as the Executive Vice President of Capitol Records.

Cizzurp

Chief Operating Officer of {istandard} producers. Fake music snob. Anime x Soccer aficionado. All things Philly.