I'm going to start and end this with one statement: "Stop spamming people." It is not the way to go. It never has been. It never will be. I cannot believe that we still have to visit this discussion in 2018.
See Google's definition of "spam" in the image below.
Curtiss King made a video that breaks down why you cannot build a fan base through spamming. He uses personal experience and comedic examples to show us how it makes no sense.
I recently spoke to Curtiss and he offers this added sentiment: "Spamming is the equivalent of asking a woman or man for sex the first time you meet them. For 98% of people you ask, that approach won't work. So why spend 100% of your promotional time fishing for something that has a 2% chance of working? Building a fan base takes time and is no different than nurturing a plant or raising a child; it all takes time. Every step of the process, every minuscule detail deserves your undivided attention.
The idea of using unsophisticated bots on social media is ridiculous. Imagine posting a picture of your dog and then receiving a comment that reads, "Sounds dope! DM me for beats." Also, there are people who will sit on Twitter and post links of their music at people over and over again who do not care about their music or their existence, in general. This is lazy and shows that you do not care about your career.
Metro Boomin didn't want some more for you to sit on his Twitter profile and spam him with beats. He definitely doesn't trust spammers either.
To be clear, this is an old problem. The practice of spamming has been around since we had digital communication. It is probably older than that.
When creating a product, take time to understand your target audience. Figure out who that is and how to effectively reach them. Marketing is about relevance. Mentioning your fire mixtape to random celebrities on Twitter is a waste of time. More likely than not, those celebrities do not care about music from an unknown artist who decides to "market" in this way. Your music is not a product that is relevant to them.
Rappers, singers, producers, creative workers, etc. have a desire to be heard. Most people want attention, exposure, and whatever else you can think of. There is a better way to get results than by repeatedly sending an undesired message. Spamming is not a marketing strategy.
Believe it or not, I was spammed as I was writing this article.
This instance is just one of many. I have rappers in my DMs now who only message me with a tweet or a link to whatever music they recently released. They never have any added words in the message. They never ask how I'm doing.
Guess how many replies they have received from me? Also, I'm not sure what they want me to do either because there is no call to action in the messages. It's a mess. It's a robotic, non-results yielding mess.
You would be amazed at how much communication the istandard social media profiles receive about buying beats. Beatmakers are trying to sell beats to istandard, a community/organization made up of people who make/already have access to beats.
DJ Pain 1 is no stranger to the spam wars. He fights the good fight on a daily basis.
Watching people spam my Instagram post, which is about how spamming isnt real networking.— DJ Pain 1 (@djpain1) September 1, 2018
Instead of blindly firing off communication to people who aren't interested in receiving it, you should make an effort to build relationships. Many people have lost the human element in their dealings. They grow entitled and think that if they make something that they believe is good, then others should feel the same way.
Here is a quick checklist to determine whether or not you're doing your part to end spam culture:
- Is this person or entity a part of my target audience?
- Have I introduced myself?
If you can answer "yes" to both of those, you are moving in the right direction in regards to marketing by online contact.
Take your time while building a fan base. It will not happen over night. Say, "Hello" to others. Go outside. Treat humans like human beings. Stop spamming people.